Course Description

 

ACD BBA COURSE LIST

S. No.

Course Categories

Credit Hours

1.

General Education Requirements

36

2.

Business Core Requirements

51

3.

Concentration Courses

24

4.

Academic Electives

6

5.

Free Elective

3

 

TOTAL CREDITS

120

 

 

  1. Course Category – General Education Requirements = 36 Credits

Course Code

Course Title

ENG 101

College Composition I

ENG 112

College Composition II

ITS 101

Introduction to Info. Technology

SOC 101

Islamic Culture

SOC 102

Introduction to UAE Society

BUS 211

Entrepreneurship, Innovation & Sustainability

MAT 101

Finite Mathematics

ARB 100/101

Arabic for Arabic Non-Speakers/ Arabic for Arabic Speakers

ENG 213

Public Speaking

HUM 101

Introduction to Humanities

 

Course Code

Course Title

Credit Hours

Pre-Requisite

ENG101

College Composition I

3

 

ITS 101

Introduction to Info. Technology

3

 

SOC 101

Islamic Culture

3

 

SOC 102

Introduction to UAE Society

3

 

MAT 101

Finite Mathematics

3

 

ARB 101/102

Arabic for Arabic Non-Speakers/ Arabic for Arabic Speakers

3

 

ITS 112

Website Computing

3

ITS 101

HUM 101

Introduction to Humanities

3

 

MAT 222

Statistics

3

ITS 101, MAT 101

ENG 212

College Composition II

3

ENG 101

BUS 211

Entrepreneurship, Innovation & Sustainability

3

ITS 112

SCI 201

Environmental  Issues

3

 

TOTAL

36

 

* The course description for the list is as follows below.

 

ENG101            College Composition I

ENG 101 is a college level writing course that introduces students to various forms of academic discourse. Students are required to prepare essays in a variety of rhetorical modes, including exposition, description and argumentation. In addition to out of class writing assignments students will be required  to compose in class essays in response to readings and other prompts .The course introduces students to process writing techniques and library research. The primary focus of ENG 101 is to help students acquire the writing skills they need to succeed in a business environment.

 

ITS 101              Introduction to Information Technology

This fundamental computer literacy course provides a good knowledge and understanding of the computer and different applications that support both academic and professional requirements. It also provides the basics of Internet facility and email system which are essential in today’s world. The course is comprised of two components—lectures that focus on the concepts, theory and uses of the computer and practical work in which students acquire working knowledge of an operating system and devices. In addition, the Microsoft Office programs for word processing, spreadsheets, presentation graphics and database are examined.

 

SOC 101           Islamic Culture

The course aims to introduce the learner to the concepts and beliefs in Islam that form the basics of Islamic culture. The students are expected to identify the differences, compare values and preferences in Islamic culture with the existing ones. The course consists of a general review of Islam as a religion and as an approach to life. The objective of this course is to enable the student to demonstrate awareness of the effects of culture upon interpersonal communications and to interact appropriately to the culture of the colleague/patient/client.

 

SOC 102           Introduction to UAE Society

This course focuses on the unique nature of the UAE society and its political, geographical, cultural, demographical, and social aspects. It highlights the Emirati perspective of contemporary global changes. This course allows the students to explore the Emirati society in global context. The students will be able to get an insight into the unique political, geographical, cultural, demographical, and social aspects of the UAE society. They will use this knowledge in their interpersonal dealings with the individual members of this community when they meet them in the work-related settings or the community. The health care workers shall demonstrate awareness of the cultural and social sensitivities in the health-related management of the Emirati patients/clients in the course of their professional work.

 

MAT 101           Finite Mathematics

This course serves to prepare students for other courses in the core curriculum and in their majors and to provide a basis for making decisions after graduation. Topics include solving equations; modeling with linear, quadratic, exponential and logarithmic functions; the mathematics of finance and probability. This course covers the fundamentals of concepts of Mathematics and the application of the concepts to the business world. It is designed to provide students the ability to analyze and solve problems of a quantitative nature.

 

ARB 101            Arabic for Arabic Non-Speakers

The course is designed for Non-Arab Speakers to enable them to communicate in Daily life expressions. Many role plays will help students of basic and advanced levels at the same time  to understand each other’s  problems while  speaking  to  the  person  with  language  limitations  of  any kind. Course will enable non-native speakers to acquire basic knowledge in greetings and simple communication with patience. All  students  will  function  as  an  effective  team  member  and  contribute to peer learning.

 

ARB 102            Arabic for Arabic Speakers

This course aims to teaching Arabic language to improve student skills in communication.  The course focuses on the skills of reading, writing, speaking and listening.  The broad goal of this course is to enable the student to have better understanding of Arabic language to communicate effectively in his profession.

 

ITS 112  Website Computing

This course covers how to write syntactically correct HTML5 and CSS, and how to create interactive web experiences with JavaScript. This course will introduce student with Server-side concept of SQL and PHP. Mastering this range of technologies will allow student to design and develop high quality responsive web sites.

 

 

 

 

 

HUM 112           Introductions to Humanities

This course provides a general survey of the humanities as part of the “liberal arts” component of the General Education Program. HUM 101 traces the humanistic tradition from its origins in the hunter-gatherers of the Old Stone Age, through the first origins of settled agricultural communities of the Neolithic Age, the first true civilizations in Mesopotamia and ancient Egypt, the flowering of the classical period in Greek and Roman civilizations up to the dawn of the Christian Era, the emergence of Islam, Medieval Europe up to the Renaissance, to the colonization of Africa, and the discovery of the Americas up to the Baroque and the contemporary world.

 

MAT 222           Statistics

 This course is a fundamental course in the application of statistics that includes descriptive statistics, probability distributions, hypothesis testing and basic linear regression. Students will gain experience using statistical software. Upon successful completion of this course, the students should be able to explain the techniques of descriptive statistics; the utilization of the Central Limit Theorem; the relation of probability theory to statistics; the conduct of hypotheses tests; and the use of correlation and regression as they are related to prediction.

 

ENG 212           College Composition II

This course is a writing intensive course that focuses on argumentation and integrates critical thinking, information, exploration and analysis. Students develop a voice based on questioning; gather information through personal experience, field research, interviews, electronic and print sources. The course demands critical responses to readings through analysis and exploration of ideas, locating and integrating research material into text. It enables students to write with clarity and organization, in a style appropriate to topic, purpose and audience, encourages revising and editing skills. The course will enable students to handle multimedia text, create visuals appropriate to the audience, context and genre. Written and oral responses, short assignments and research papers with APA documentation will be part of the course.

 

BUS 211            Entrepreneurship, Innovation& Sustainability

The course combines the concepts and principles of entrepreneurship, innovation and sustainability. Areas of coverage include the various ways in which businesses are owned, managed and controlled as well as the business skills and commitment necessary to successfully develop an entrepreneurial venture. The basic business concepts, practices and principles associated with innovation and sustainability in a business setting are addressed and tied to the related concept of developing an entrepreneurial venture. Marketing, management, information technology, basic economic theory as well as accounting and finance are also introduced in a manner designed to give students a grounding prior to advanced study.

 

BUS 201            Environmental Issues

This course provides students with an intellectual framework to examine the pressing global environmental issues facing us, and evaluate alternative courses of action. It investigates such issues as human populations and environmental impact; loss of species biodiversity; air, water, and soil pollution; energy use; climate change and waste management. It gives the students an insight as to how natural processes and humans’ social, political, and economic processes interact, mutually influencing one another

 

 

 

 

 

  1. Course Category – Business Core Requirements = 51 Credits

 

Course Code

Course Title

Credit Hours

Pre-Requisite

ACC 101

Financial Accounting I

3

 

MAN 101

Principles of Management

3

 

ECO 201

Microeconomics

3

 

ECO 212

Macroeconomics

3

ECO 201

ACC 212

Financial Accounting 2

3

ACC 101

BUS 202

Business Ethics

3

 

ENG 213

Business Communication

3

ENG 212

MKT 301

Principles of Marketing 

3

 

BUS 303

Business Law

 

 

ACC 313

Managerial Accounting

3

ACC 212

HRM 311

Human Resource Management

3

MAN 101

FIN 311

Principles of Finance

3

ACC 313

BUS 314

Quantitative techniques for decision making

3

MAT 222

BUS 315

E-Commerce

3

ITS 101

INT 400

Business Internship

3

 

BUS 416

Operations Management

3

BUS 314

BUS 427

Strategic Management ( C )

3

BUS 314, FIN 311

TOTAL

51

 

* The course description for the list is as follows below.

 

ACC 101          Entrepreneurship, Innovation& Sustainability

The emphasis of this introductory course is for the student to develop an understanding of the accounting systems for any business entity. Students will learn the basic concepts, procedures and financial statements as they relate to the accounting cycle.  They will also learn the basics of Generally Accepted Accounting Principles (GAAP) and IFRS (International Financial Reporting Standards) requirements that are applied in accounting.

 

MAN 101          Principles of Management

The course introduces the student to the roles and responsibilities of managers and what    successful managers do and how they do it. It provides them with an overview of the management functions such as planning, organizing, influencing, and controlling and its role in organization and society.

 

ECO 201           Microeconomics

This course examines the role of economic systems in allocating scarce resources to satisfy the needs and wants of individual members of a society. After a brief exposure to alternative economic systems, the focus becomes the nature and performance of free market capitalism. Primary emphasis is placed upon the development of models that explain the behavior of consumers, producers and resource suppliers in various market structures. The course also focuses on the definition, scope and fundamental problems in economics, types of economic systems and failure.

 

 

 

 

ECO 212           Macroeconomics

 This course covers the fundamentals of macroeconomics like demand, supply, unemployment, inflation, business cycles, and aggregate demand. The course explores the manner in which the overall levels of output, income, employment and prices are determined in a capitalist economy. The focus is on the forces that act to shape these factors and determine their fluctuations. The roles of governments, the influence of fiscal and monetary policy on the level of economic activity are also major areas of study. An understanding of Keynesian theory and importance of government intervention is provided in the course. The impact of international transactions, globalization and trade on UAE national economy is discussed.

 

ACC 212          Financial Accounting II

This course is a continuation of the first course in Accounting.  It deals with transactions, financial statements and problems peculiar to the operations of partnerships and corporations as distinguished from sole proprietorships.  Topics include partnership formation and operations, including accounting for the admission of partners, changes in capital, and profit-and-loss sharing ratios, accounting for incorporated enterprises, including corporate organizations, paid-in capital, accumulated earnings (loss), dividends and treasury shares.  The course will also cover accounting for plant assets, natural resources and intangibles, accounting for current liabilities, payroll procedures and long-term liabilities, investments and cash flows reporting.

 

BUS 202            Business Ethics

The course provides a comprehensive introduction to ethical considerations facing contemporary business. It will also examine ethical issues and dilemmas and will cover management’s ethical and social responsibilities and the need for awareness of social justice in management practices and business activities. A strong work ethic will build and help determine factors of success in the student’s career.

 

ENG 213           Business Communication

English 213 is a practice-oriented course, which seeks to build communication competence and awareness of the cultural implications in all business dealings. It offers an introduction for the preparation of business correspondence, observing conventions of organizational writing. It focuses on enhancing verbal and non-verbal communication skills and crafting various types of messages for an international audience. Students learn strategies on succeeding at job interviews virtual/physical, adapting to workplace diversity and observing business etiquette.

 

MKT 301           Principles of Marketing

This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices.  Topics include principles and problems of marketing goods and services, promotion, placement, and pricing strategies. The course covers elements of the marketing mix and how to use the marketing mix elements to support the overall business. It provides an overview of specific marketing topics including advertising, sales, branding and research.  Upon completion, students should be able to apply marketing principles in the development of a marketing plan.

 

BUS 303            Business Law

Business Law will familiarize the students opting for the business courses with the basic outline of the laws relating to Contracts, Sales, Agency, Tort, and Cyber. In addition, ethical issues related to business are also discussed. This course will create awareness and highlight the legal issues that may affect business operations. A section covering UAE Business Law will also be examined.

ACC 313          Managerial Accounting

This course emphasizes analysis, reporting and the use of accounting data as a management tool for managerial control and decision-making through the use of accounting methods.  Further this course examines the form and functions of various managerial accounting concepts and the manner in which financial manager’s use these accounting skills in market to accomplish strategic corporate objectives. Important practical tools such as how to issue and trade financial securities and how to analyze financial statements and loan applications will equip students with the skills necessary to understand and manage financial market and institutional risks in this dynamic environment.

 

HRM 311           Human Resource Management

HRM 311 examines the fundamentals of policies and administration of human resources and links people-related activities to business strategy. The course develops a critical understanding of the role and functions of various human resource activities in an organization, providing students with a comprehensive view of key HRM concepts, techniques and issues.  Major tasks and procedures in developing, maintaining and utilizing an effective team are studied.  The course will introduce students to human resource management in the UAE.

 

FIN 311             Principles of Finance

This course has its focus on various principles and concepts of finance and financial markets and the manner in which financial mangers use these markets to accomplish strategic corporate objectives. The course emphasizes analysis, reporting and the use of financial data as a management tool for financial control and decision-making.  This course gives students a perspective on how accounting is used as a tool by the management in carrying out its functions of planning, budgeting and controlling and in all aspects of decision-making.

 

BUS 314            Quantitative Techniques for Decision Making

The course provides an introduction to some of the key quantitative techniques that are used in business and management today. These techniques are part of the scientific discipline known as Management Science/Operational Research. The course is designed for students to appreciate the advantages and limitations of these techniques so that they can understand where and when they can be applied in management situations. This is an essential background for many modern management roles and the skills learnt on this course will enhance an individual’s employability. Examples and case studies will be used in the lectures so that the applications of these techniques are appreciated.

 

BUS 315            E- Commerce

This course focuses on principles of e-commerce from a business perspective, providing an overview of business and technology topics, business models, virtual value chains and social innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored. Students will build their own web presence and market it using an online platform.

 

INT 400             Business Internship

Internships are off-campus experiential learning activities designed to provide students with opportunities to make connections between the theory and practice of academic study and the practical application of that study in a professional work environment. Internships offer the opportunity to “try out” a career while gaining relevant experience and professional connections.  Internships are completed under the guidance of an on-site/field supervisor and a faculty supervisor, who in combination with the student will create a framework for learning and reflection.

BUS 416            Operations Management

 

BUS 416 in operations and production management considers the evolution of the modern operations function, the design of the system supervision scheduling, the management of materials and the provision of services. This course aims to familiarize students with the major operational issues that confront managers, and provide them with the basic language, concepts, insights, and analytical tools to deal with these issues. Focus is on the leading decisions Operations Managers must make within the wider corporate and industry context.

 

BUS 427            Strategic Management

The course BUS 427 is a business capstone course with an interdisciplinary approach to the study of Strategic Management.  It deals with the study of the strategic management process, including strategic analysis, planning, implementation, evaluation, and control from the perspective of top management in profit-making corporations and public and non-profit international organizations. Text and case studies are used extensively.  The course is integral to the present-day business because it needs to survive in a very competitive and dynamic world.

 

  1. Course Category – Free Elective Courses (any one) = 3 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

PSY 201

Introduction to Psychology

3

 

PSY 212

Social Psychology

3

PSY 201

SOC 203

Introduction to Sociology

3

 

SCI 202

Chemistry I

3

 

SCI 213

Chemistry II

3

SCI 202

SCI 204

Principles of Physical Science

3

 

SCI 205

Health issues

3

 

SCI 206

General Physics with Calculus I

3

 

SCI 217

General Physics with Calculus II

3

SCI 206

ENG 214

Introduction to Critical Reading

3

ENG 212

PHL 201

Introduction to Philosophy

3

 

* The course description for the list is as follows below.

 

PSY 201            Introduction to Psychology

PSY 201 provides a general introduction to the big questions of philosophy, including questions of existence, knowledge, freedom and meaning. The purpose of the course is to introduce students to great thinkers and theories while engaging them in the exploration of the same timeless questions applied to contemporary issues.

 

PSY 212            Social Psychology

Social psychology is a dynamic study of how an individual’s thoughts, feelings and actions are affected by others. Issues discussed include prejudice, conformity, interpersonal attraction and violence. The scientific methods of studying such phenomena are emphasized.

 

 

 

 

 

SOC 203           Introduction to Sociology 

This course is grounded on the basic principles and concepts of sociology.  It introduces you to the sociological perspective.  It places emphasis on how social, economic, religious, educational and political environments have affected various cultural and ethnic settings.  The course provides an overview of the general principles, concepts, generalizations and theories of sociology including culture, social structure, groups and social change.  It provides an understanding of the cultural heritage of different groups through the in-depth processes of reading, writing, speaking, listening and critical thinking.

 

SCI 202            Chemistry I 

This course covers the fundamentals of Chemistry. Students are introduced to the structure of the atom, nomenclature and formula writing, balancing equations, chemical bonding and the Periodic Table of elements. The numerical component of this course includes empirical and molecular formula, mass- mole relationships and calculations based on chemical equations. The course also provides an overview of Chemistry in general and it’s various applications for students to develop a basic understanding of the significance of Chemistry.

 

SCI 213            Chemistry II 

This is the final course in the two-term sequence. This sequence includes two labs. Topics covered include oxidation reduction, chemical and ionic equilibrium, kinetics, electrochemistry, coordination chemistry, thermodynamics, nuclear chemistry, an introduction to organic chemistry and highlights of descriptive chemistry of metals.

 

SCI 204            Principles of Physical Science

An introductory course designed to allow students to explore the basic concepts of physical science. The course includes an introduction to the fundamental concepts of physics, chemistry, astronomy and earth science. Students will be encouraged to explore the relationship between science and everyday life.  Part of this course is also committed to reviewing historical developments of scientific thought, examining the perceived conflict between science and Christianity, and analyzing evidence for a creator from scientific discoveries.

 

SCI 205            Health Issues

Contemporary Health Issues is a comprehensive study of personal, social and environmental health problems. It devotes special attention to, health, fitness, chronic and degenerative diseases, communicable diseases, air and water pollution, accidents and mental illness. Other topics covered include nutrition, weight control and the effects of alcohol and narcotics. The course enables students to deal with the health problems faced during college experience, and subsequently throughout life. Students will be able to identify external and internal factors that may compromise optimal wellness.

 

SCI 206            General Physics with Calculus I

General Physics I is the first of a two semester sequence in General Physics involving the use of Calculus in problem solving and is designed to present concepts and applications of the following topics: kinematics, vectors, Newton’s laws, energy, momentum, calorimetry and heat. This course requires the student to have a knowledge of trigonometry and calculus.

 

 

 

 

SCI 217            General Physics With Calculus II

This is a university level Physics course intended for students planning to pursue physical sciences or engineering as a career. Topics covered electricity, magnetism, optics and nuclear physics. Expand your understanding of physics as you explore topics such as fluids; thermodynamics; electric force, field, and potential; electric circuits; magnetism and electromagnetic induction; geometric and physical optics; and quantum, atomic, and nuclear physics. Differential and integral calculus are used.

 

ENG 214           Introduction to Critical Reading

ENG 214 introduces students to the study and appreciation of literature. It explores the literary genres of short stories, poetry, drama and novel. There is an option for non-fiction prose as well. The course covers an introduction to literary terminology and the critical analysis of literature. A semantic approach to literature will be used. The emphasis of contemporary literature and cross cultural literary texts is that it fosters awareness of the commonality of the human experience.

 

PHL 201            Introduction to Philosophy

PHL 201 provides a general introduction to the big questions of philosophy, including questions of existence, knowledge, freedom and meaning. The purpose of the course is to introduce students to great thinkers and theories while engaging them in the exploration of the same timeless questions applied to contemporary issues.

 

  1. A. Course Category – FINANCE CONCENTRATION = 24 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

FIN 312

Islamic Banking & Finance

3

FIN 311

FIN 313

Investment Management

3

FIN 311

FIN 304

Financial Markets & Institutions

3

 

FIN 415

Advanced Corporate Finance

3

FIN 313

FIN 406

International Finance

3

 

FIN 417

Security Analysis & Portfolio Management

3

FIN 313

FIN 418

Financial Modeling

3

FIN 415

FIN 429

Financial Valuation & Strategy ( C )

3

FIN 415, FIN 406

 

TOTAL

24

 

* The course description for the list is as follows below

 

FIN 312             Islamic Banking & Finance

This course serves as an introduction to the origin and contemporary development of Islamic Banking and Finance.  It explores current and future challenges to Islamic Finance in an integrated world economy.  Islamic Banking and Finance has transformed from an infant industry in the 1970s to one of the most viable and efficient alternative models of financial intermediation.

 

 

 

 

 

 

 

FIN 313             Investment Management

This course is designed to introduce students to the investment environment in the role of a private or professional investor. This course emphasizes the use of pricing theory in investment management. It aims provide an overview of institutional details linked to financial markets and the trading process. Course provides an overview of historical trends and innovations in financial instruments and trading processes.  This course provides an overview of various financial instruments, insight into the use of finance theory in investment management. It provides a guide to the measurement and analysis of risk of financial investments. Course provides a guide to the measurement of performance of fund management, address key issues in risk management.

 

FIN 304             Financial Markets And Institutions

This course addresses advanced concepts in financial markets & institutions for students for an in- depth understanding of strategic and tactical investments. It focuses on how companies invest in financial assets; how they raise money to pay for these investments, ultimately affecting the value of the firm. It provides a broad introduction to the financial landscape involving the concepts of debt and equity sources of financing and valuation and the effect that financial leverage has on the firm value; capital budgeting methods; cash flow forecasting and risk analysis, credit policy formulation and implementation, and the relevance of the international aspects of financial management, especially with respect to financial market & institutions. 

 

FIN 415             Advance Corporate Finance

This course focuses on corporate investments and raises funds for its positive impact on the value of the firm. It provides a broad introduction to the financial landscape involving the financial markets, the concepts of debt and equity sources of financing and valuation and effect of financial leverage has, on firm value; capital budgeting methods; cash flow forecasting and risk analysis, flow of funds analysis and its time value; credit policy formulation and operation, and the cost of capital. This course is designed for students to gain knowledge of the economic analysis of strategic and tactical finance, and the integration of investment and financial corporate strategies.

 

FIN 406             International Finance 

This course deals with the analysis of important and related macroeconomics issues in open economies: exchange rates, capital flows and financial crises. The objectives of the course are two-fold: to introduce and critically evaluate the main relevant economic theories, models and empirical works in these key areas of International Finance; and to apply these analytical tools to build an understanding of relevant economic developments and policy issues in the global markets. The basic tenets of international finance are presented through a core textbook, assigned readings and online lectures.

 

FIN 317             Security Analysis And Portfolio Management

This course examines asset allocation decisions and the manner in which professionals applies these investment skills in markets to accomplish return on investment. The course provides an understanding of investing in the stock market and building stock portfolios. Particular emphasis is given to stock investment: fundamental analysis, technical analysis and efficient market analysis. Students are introduced to portfolio theory and study various methods of modeling the risk associated with stock investment such as the capital asset pricing model and arbitrage pricing theory. The course also outlines a modern investment analysis in primary, secondary market and security market index. The course will equip students with necessary skills to manage securities and institutional risks in the dynamic financial environment.

 

FIN 318             Financial Modeling

This course Presents the theory and practice of financial management, emphasizing computer-based modeling and forecasting. Uses spreadsheets and other software products to analyze the impacts of financial decisions related to financial statement analysis, cash budgeting, and cost of capital determination, capital budgeting, and capital structure choices. The course covers a variety of techniques, such as sensitivity and scenario analysis, optimization methods, Monte Carlo simulation, and regression analysis.

 

FIN 329             Financial Valuation and Strategy

This course examines the form and function of various financial valuation and strategy for investment in global market. This course offers study of valuation of assets and liabilities by finance managers, interacting through financial markets. Strategies that can be adopted for controlling and managing financial risks and generate returns. The course also outlines the ways in which a modern financial valuation analysis is done in global markets. Equipping students with the necessary skills to understand and manage financial valuation strategy in this dynamic environment.

 

  • Course Category – HUMAN RESOURCES CONCENTRATION = 24 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

HRM 312

UAE Employment Law, Health &Safety Standards

3

HRM 311

HRM 303

Dynamics of Human Relations

3

 

HRM 314

Benefits & Compensation Management

3

HRM 311

HRM 415

Talent Management & Employee Engagement

3

HRM 311

HRM 416

Performance Management & Appraisal

3

HRM 311

HRM 407

International HRM & Cross-cultural Management

3

 

HRM 428

People Analytics & Digital HRM

3

ITS 101, HRM 311

HRM429

Human Resource Strategy & Implementation ( C )

3

HRM 314, HRM 407

 

TOTAL

24

 

* The course description for the list is as follows below

 

HRM 312          UAE Employment Law, Health & Safety Standards

This course will evaluate the legislative and regulatory aspects of labor and employment that impact human resources in the UAE, including health and safety laws applicable in the workplace, employment policies and employment rights. Students will study the law governing the employment relationship, including the establishment and termination of that relationship. Other legal topics such as employment contracts, records and remuneration management, laws on health safety and security, as well as issues that might affect employee job performance are studied. Students are also introduced to governmental laws on human resources, health and safety standards in the UAE.

HRM 303          Dynamics of Human Relations

This course will evaluate the legislative and regulatory aspects of labor and employment that impact human resources in the UAE, including health and safety laws applicable in the workplace, employment policies and employment rights. Students will study the law governing the employment relationship, including the establishment and termination of that relationship. Other legal topics such as employment contracts, records and remuneration management, laws on health safety and security, as well as issues that might affect employee job performance are studied. Students are also introduced to governmental laws on human resources, health and safety standards in the UAE.

 

 

HRM 314           Benefits and Compensation Management

This course focuses on the design and implementation of the total compensation system, including the development of organizational pay policy that considers the impact of external market forces. Students will learn the basic building blocks of effective compensation and benefits administration by looking at pay structure and benefits packages programs of other organizations and compare the organization’s practices to current good practices. All forms of benefits are examined, such as health benefits, disability and life benefits, flexible spending accounts, retirement and incentive policies. Benefits and Compensation standards under the laws and rules of the UAE Ministry of Labor will be studied and reviewed.

 

HRM 415           Talent Management and Employee Engagement

This course will introduce the students to what organizations use to manage the performance of individuals, groups and teams in an organization.  Students will learn how to create a work environment that enables employees to thrive in a continuous learning environment.  The students will explore the major facets of talent management, from developing core competencies to the design and implementation of talent management systems, including identifying, assessing and developing talents and doing performance coaching to improve employee engagement and retention.  Students will learn strategic planning; formulate programs in acquiring talent, employee engagement, performance management and succession planning.

 

HRM 416           Performance Management & Appraisal

This course focuses on corporate investments and raises funds for its positive impact on the value of the firm. It provides a broad introduction to the financial landscape involving the financial markets, the concepts of debt and equity sources of financing and valuation and effect of financial leverage has, on firm value; capital budgeting methods; cash flow forecasting and risk analysis, flow of funds analysis and its time value; credit policy formulation and operation, and the cost of capital. This course is designed for students to gain knowledge of the economic analysis of strategic and tactical finance, and the integration of investment and financial corporate strategies.

 

HRM 407           International HRM & Cross-Cultural Management

The course will examine the theories and practices of international human resource management (IHRM) and the core issues in IHRM. This blended-learning course addresses the core issues in IHRM. Students will explore the development of areas of cultural sensitivity, the link between firm strategies and capabilities of human resources and the ability to create a more sophisticated understanding of concepts on cross-cultural encounters. The focus of the course will be the policies, programs and practices of organizational efforts to manage human assets worldwide.

HRM 428           People Analytics and Digital HRM

This is a course for students to learn the theory, concepts, and business application of human resources data, metrics, and systems.  It provides an overview of HR analytics and the theory of people analytics.  It is a data-driven approach which will explore the techniques used in HRM, and demonstrate how these techniques are used. Students will understand how hard data and analytical tools will be used to make decisions about hiring, talent development and other HR-related issues in the context of HR’s current digital transformation.

 

 

 

 

 

HRM 429          Human Resource Strategy and Implementation

This is a capstone course in Human Resources Management which will apply many of the theories that the students have studied in other courses. This course analyzes the function of a human resources department, including its strategy of defining structure, roles and the importance of its alignment with the company’s overall business strategy. It is designed to provide students with an understanding of the principles and practices of strategic human resource management. Students will be introduced to key frameworks, theories, and constructs in the field, will examine current issues to identify how human resource practices can increase both employee well-being and organizational effectiveness. Current challenges faced by employers in a highly diverse labor force in the UAE will also be assessed. 

 

  • Course Category –MANAGEMENTCONCENTRATION=

                                          =  24 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

MAN 312

MSME Management

3

MAN 101

MAN 313

Public Sector Management

3

MAN 101

MAN 314

Management Information System

3

ITS 101

MAN 415

Managing Quality

3

MAN 101

MAN 416

International Business

3

ECO 212

MAN 417

Risk Management

3

 FIN 311

MAN 408

Strategic Leadership

3

 

MAN 429

Project Management  ( C )

3

MAN 417, BUS 314

 

TOTAL

24

 

* The course description for the list is as follows below

 

MAN 312          MSME Management

This course provides students with insights on key aspects and challenges of Micro, Small and Medium Enterprises (MSMEs). Students will gain knowledge of systems and techniques to manage and strategically position MSMEs in the national and international context. Furthermore, this course focuses on the uniqueness of the managerial process, control and accountability issues of MSMEs that contribute to the personal success of small and medium business operators and affect successful enterprises in the UAE.

 

MAN 313          Public Sector Management

This course provides students with overview of managing organizations in the public and not-for-profit sectors – structure, policies, strategies, governance, current practices, challenges and contexts. It aims to familiarize students from various disciplines about the nature and profession of public management, with an understanding of the institutional, political, organizational, and ethical context of public sector management.

 

MAN 314          Management Information System

This course examines the use of information systems to support the management activities of an organization. The material presented in this course combines management and technical approach. Case studies and several software packages will be utilized to illustrate the principles and concepts covered.

 

 

 

 

MAN 415          Managing Quality

This course addresses all aspects of quality which is a crucial component for ensuring ultimate customer satisfaction, efficient resource allocation and effective Human Resource Management. Students will gain a strong understanding of the basic concepts associated with achieving consistently high levels of quality in a variety of organizational settings.  Areas addressed include various approaches to quality management; quality related planning and statistical processes as well as the efforts underway in the United Arab Emirates to ensure that a culture of quality permeates all organizations. Methodologies associated with Total Quality Management form the foundation of the coursework.

 

MAN 416          International Business

BUS 416 in operations and production management considers the evolution of the modern operations function, the design of the system supervision scheduling, the management of materials and the provision of services. This course aims to familiarize students with the major operational issues that confront managers, and provide them with the basic language, concepts, insights, and analytical tools to deal with these issues. Focus is on the leading decisions Operations Managers must make within the wider corporate and industry context.

 

MAN 417          Risk Management

A study of risk assessment and management techniques, methods, and models used in industry to minimize, control and communicate risks, including conducting various risk management protocols. This course focuses on the ways in which businesses and society assess, control, and transfer risk. This process, known as the risk management process, is becoming an increasingly important tool in the management of business. An effective and efficient corporate risk management program leads to knowledge and control of costs and an improved bottom line. The risk management process involves identification of risks and associated potential costs, analysis of the causes of risk of financial loss, determination of various strategies to treat risk, selection of strategies appropriate to the goals and objectives of the business, implementation of the selected strategies, management and monitoring of results. Making adjustments, adapting to external and internal forces, and crisis or disaster management are incorporated in the risk management process

 

MAN 408          Strategic Leadership

The course on Strategic Leadership is designed to impress students about the role and significance of leadership in managing organizations effectively. This course will help students in understanding different strategies being used by leaders in managing business, government and social organizations. It enables students to focus on various issues and challenges a leader encounters in managing organizations. An understanding of these different strategies, along with an exploration of one’s own strengths and weaknesses will be part of this course. In this course students will examine leadership strategies of successful organizations and apply strategic and leadership models towards the success of an organization.

 

MAN 429          Project Management (C)

This course seeks to provide students with the skills and the knowledge necessary to both plan and control moderately complex projects.  The emphasis is on providing the practical knowledge for managing project scope, schedule and resources. Topics include project life cycle, work breakdown structure, network diagrams, scheduling techniques resource allocation decisions as well as audit and termination. Concepts are applied through team projects and tutorials.

 

 

 

 

  • Course Category – MARKETING CONCENTRATION = 24 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

MKT 302

Integrated Marketing Communication

3

 

MKT 313

Marketing Management

3

MKT 301

MKT 304

Consumer Behavior

3

 

MKT 415

Logistics &Supply chain Management

3

BUS 314

MKT 406

Strategic Brand Management

3

 

MKT 417

Digital Marketing

3

MKT 313

MKT 418

Market Research

3

MAT222

MKT 419

Global Marketing Strategy ( C )

3

MKT 415

 

TOTAL

24

 

* The course description for the list is as follows below

 

MKT 302           Integrated Marketing Communication

This course will teach students the necessary skill to develop an integrated marketing communication plan using all the traditional promotional platforms as well as social media platforms.  Primary focus is on target audience identification, development of the creative strategy and message and effective media and platform selection.

 

MKT 313           Marketing Management

The course is designed to provide learners with knowledge on the concepts and practices of Marketing in the context of the new economy. It will focus on the formulation and implementation of marketing strategies in the areas of brand equity, products and services, pricing, distribution, advertising and promotion, and competition. These strategies will be discussed considering the current business environment including realities such as hyper competition, digitalized technologies, and the empowered consumer.

 

MKT 304           Consumer Behavior

This course is an introduction to the world of consumer behavior. The discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. In this course, the student will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences are on consumers.

 

MKT 415           Logistics & Supply Chain Management

This course examines the concept of supply chain management and evaluates the core fundamentals of logistics within business. From large corporations to small businesses, product manufacturing industries operating within all verticals constantly strive to optimize logistics and operations techniques and practices. In addition to identifying supply chain trends and evolution, the relationship between domestic and foreign goods supply is explored. This course includes linear programming, optimization modeling, simulation, and algorithm design in the application domains of scheduling, workforce optimization, and logistics and supply chain configuration.

 

 

 

 

 

 

 

MKT 406           Strategic Brand Management

This course aims to develop students’ understanding of the importance of brand equity as well as how to build, measure, and manage brand equity. It will cover topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, ways to leverage brand equity, strategies in managing brand portfolios, and management of brands over time, geographic boundaries, and market segments. Because of the importance of digital marketing and social media management in the process of branding, concepts and practices in these areas are discussed throughout the four modules. Additional emphasis is placed on market intelligence and data analytics as they become critical tools for brand success.

 

MKT 417           Digital Marketing

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its role & importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; to integrate different digital media and create marketing content; to optimize a Web site and SEO optimization; to create AdWords campaigns; social media planning; to get basic knowledge of Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

 

MKT 418           Market Research

The broad objective of the course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course is aimed at the manager who is the ultimate user of the research and thus is responsible for determining the scope and direction of research conducted. In the course, we will cover the types of research design, techniques of data collection and data analysis. Emphasis will be on the interpretation and use of results rather than on the mathematical derivations. The course focuses on helping managers recognize the role of systematic information gathering and analysis in making marketing decisions and develop an appreciation for the potential contributions and limitations of marketing research data.

 

MKT 419           Global Marketing Strategy

This course lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies; covering the factors that govern the decision to enter export marketing; and analyzing planning, organizing, and managing an international business marketing strategy. The primary focus area is foreign market surveys; the role of competitive intelligence; understanding trade barriers, pricing, distribution channels, and cultural differences that affect marketing strategies; and how to create a competitive marketing strategy.  You gain a comprehensive understanding of global competitive marketing core concepts and how global competitive marketing strategies can affect a company’s future performance.

 

 

 

 

 

 

 

 

  1. Course Category –Academic Elective (any two) = 6 Credits

Course Code

Course Title

Credit Hours

Pre-Requisite

ACC 404

Personal Finance

3

 

ECO 403

Managerial Economics

3

 

BUS 408

Business Research Methods

3

 

BUS 409

Social Entrepreneurship

3

 

* The course description for the list is as follows below

 

ACC 404          Personal Finance

The primary objective of this course is to equip students with basic financial tools and knowledge that will enable them to deal with financial challenges in their career. The course will cover financial responsibilities, planning for the future, budgets, income and careers, spending and credit, saving and investing. The main focus is to understand how to plan for the future by planning for today. This course includes a broad series of lessons and activities that offer a variety of modalities for ultimate student engagement and content retention. Each unit contains a series of lessons that include introduction of content, virtual demonstration of that content, and repeated opportunity to practice that content, along with a quiz per lesson, exam per unit, and final exam at the end of the course.

 

ECO 403           Managerial Economics

Managerial Economics involves the fundamental application of economic theory and concepts for managerial and administrative decision making. Key economic theories on consumer, firm, demand, production, cost, economic models, business strategies and marginal analysis will be reviewed. This increased understanding of microeconomics and its analytical tools such as forecasting, regression and linear programming will sharpen students’ ability to identify and solve real life business problems. Appropriate computer applications are utilized.

 

BUS 408            Business Research Methods

This course is designed to provide students with the necessary skills and knowledge to determine the information necessary to address an identified research problem (basic or applied) and, using this understanding, develop and use an actionable research proposal. In this process, the students will gain an understanding of relevant approaches and elements of undertaking a research enquiry specifically to provide insights to solving a relevant problem. They will develop critical core competencies and skills required to carry out such an enquiry. These competencies and skills include: defining research questions; setting appropriate research objectives; study design that incorporates research objectives and budgetary constraints; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.

 

BUS 409            Social Entrepreneurship

Social Entrepreneurship examines the practice of identifying, starting and growing successful mission-driven for profit and nonprofit ventures and advancing social change through innovative solutions. This course is designed to provide a socially relevant academic experience in order to help students gain in-depth insights into economic and social value creation across a number of sectors/areas including poverty alleviation, energy, health and sustainability while learning to think strategically and act opportunistically with a socially-conscious business mindset.